Before we consider breaking the rules, obviously it is important to know them first, right?
Looking into the prospects of Graphic Design, what would actually happen
Looking into the prospects of Graphic Design, what would actually happen
if we disregard certain fundamentals needed?
Well, it is all up to our intuition for visual taste that would allow us to think outside the box and be ground-breaking. Sometimes, a good design is one that is not based on just abiding principles or rules. Here are 5 examples on how designers employ "Breaking the Rules" onto their work.
1. David Carson
Event Poster
Event Poster
Magazine Covers
David Carson is a graphic designer best known as an art director for the magazine Ray Gun. Upon researching through his past works, I was immediately intrigued specifically with his use of experimental typography. He employed much of the disorganised layout to his works, which to me sets apart from others because he disregarded the grid system that are typically applied for graphic design. It is not those typical page layout style that we'd see in most magazines nowadays. He ignores the evenly spaced vertical and horizontal lines and instead, overlapping texts, images and etc. His works are true examples on how sometimes designs can be ground-breaking by breaking the rules or pushing boundaries because it can actually help widen and fuel our creativity.
2.Milton Glaser
Poster
http://www.gwarlingo.com/wp-content/uploads/2011/07/Dylan-by-Milton-Glaser-372x550.jpg
Poster
What fascinated me in the works of the legendary designer, Milton Glaser were actually his edgy use of colours. Typically in graphic design, our colour palettes are limited to only using one or two complementary colours. Now we know that colours can not only be used to decorate the page layout but also to emphasise importance. Likewise in Milton Glaser's poster works, the fact that he created a mix of discordant colours and did not follow the traditional rules which was then made into a successfully ground-breaking and now-famous poster even when Bob Dylan himself rejected that renowned poster design of him.
3.Becca Clason
Food Typography
http://payload365.cargocollective.com/1/3/113674/9600379/i-dont-carrot-all-lettering-final_800.jpg
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Food Typography
Aside from the standard use of digital photoshop and typography, Becca Clason did out of her own creativity using hand-lettering typography based on food, salads or seeds. I found her works to be really unique, fun and yes, ground-breaking. It is interestingly different because it displays a personal touch to each work she makes showing her attention to detail and aesthetics of her gourmet messages using real food instead.
4.Stefan Sagmeister
Body Work Poster
http://toworkorplay.com/wp-content/uploads/2014/02/BackToBasics_9.jpg
Stefan Sagmeister is a graphic designer who invariably has a slightly different eye to his works.Even for his other eye-catching designs including the legendary Lou Reed and Rolling Stones, I can tell how much he gives soul to each work he does. Specifically, he did a radical poster advertising for an AIGA event by carving the salient onto his torso. I find that he went beyond his thinking which made the design way intense and distilled. Even though with digital use, it made a point that human body can also be our medium for art as it is familiar to us.
5. Wood-Type Poster
Poster
Poster
Graphic design typically limits us from using numerous fonts. It is even better to use no more than two actually. When we over use it, it tends to diminish the overall piece of the design. However, it is not impossible to ignore this "rule" and still create an appealing design out of it. Particularly these wood-type posters, I feel that each font interacted with each other well and stood out. Nowadays, it is easier seen that more designers reference these classics in their work despite "breaking the rules".
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