I have to admit, I had to re-watch Seth Godin's TED talk on sliced breads, multiple times well because.. I could barely understand what he was saying! Although generally, it was quite an informative presentation, I did get the gist of it all. Basically, Seth talks about basic marketing in the now overstimulated advertising world. There is no escape that sponsored banners, TV & radio commercials, billboards are our permanent friend. Them catchphrases, exclamations all of which are fighting for attention. All these messages, they have one goal and that is to make sure it embeds in our memory. This not only applies to commercial products but to all kinds of ideas. Seth encourages us to stretch the margins, innovate further and to not play safe.
"Be remarkable"
To constantly make notice of ideas that can help spread the word, ideas and products should break from tradition and turn it more contemporary. Give the audience what they can't/won't expect. Something that is not the already-known. Something that causes curiousity because it's "new". That marketing tool will draw that needed undivided attention and make people really look and wonder. An example he gave was the cow.
Would you rather stop halfway driving for a regular b&w cow or a cow with both black and pink.
Exactly.
Also he made a point especially for marketeers to focus on the audience, for those who actually may spread the word out of passion. The thing is, this all seemed pretty straight forward & common sensed but it's the approach, it is just not commonly done.
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